LOADING
PLEASE WAIT
0%
SYSTEM CHECK
FETCHING CASE STUDY

Torch Main Cantik

Women Collection Launch Campaign
2026 • Video Editor & Colorist
Overview
Listen to Project
0:00
0:00
0:00

Torch's Women Collection introduces four bags designed for the pace of everyday working life, under the campaign line #MainCantik. The campaign unfolds through three films: Woman to Woman, a cinematic pre-heat film; Sibuk Itu Cantik, a more energetic take on the same reality; and Campaign Release, which brings the collection into focus.

Working from Torch's creative direction and storyboards, I edited and color graded all three films, shaping their pacing, mood, and visual continuity. The challenge was to give each film its own character while keeping them connected as one campaign.

Duration 1 Week
Industry Fashion / Retail
"Celebrating women who stay stylish and capable through everyday life."
The Challenge
[01]
Three Films, One Campaign

Each film had a different role and mood, but needed to feel like one cohesive campaign.

[02]
Making Everyday Jakarta Cinematic

Turn familiar city moments into something visually engaging while keeping them natural and relatable.

[03]
Consistent Product Color

Maintain accurate, consistent bag colors across different locations and lighting conditions.

Creative Approach

The grade follows the emotional rhythm of the campaign. Cooler tones shape the heavier moments of her day, while warmer daylight and golden hour bring a sense of energy and confidence. As the campaign reaches the launch, the look becomes cleaner and lighter, gradually connecting with the sage and cream palette of the collection.

The films move through pedestrian bridges, station platforms, train interiors, and open streets, each with its own lighting and colour conditions. The grade was adapted to each setting while keeping the overall visual language consistent, with natural skin tones and product colours that remain true to the collection.

Graded Video Frame
RAW Video Frame
Before
After
DRAG
0:00/0:00

Woman to Woman · Teaser · Pre-Heat

A quieter opening to the campaign. The edit gives space to the city, commuters and the woman at the centre of it.
0:00/0:00

Sibuk Itu Cantik · Teaser · Pre-Heat

The campaign shifts from acknowledging the weight of a busy day to showing how she moves through it, walking, commuting, working and making time for herself.
0:00/0:00

Campaign Release · Launch Film

The story arrives at the collection itself, bringing the woman, her routine and the products together.

The product comes last because the campaign is about the woman first. Woman to Woman honours how hard a working day is, so Sibuk itu Cantik can show the same woman owning it with confidence and style, the bag simply part of how she handles it. By the time Campaign Release presents the collection, the audience already sees themselves in it.

Credits

Creative Direction

  • Aldo Bangga Permana

Editing & Color Grading

Videography

  • Alfian

Talent

  • Tria
Next Project

Torch Prestachill