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Torch × Gundam

IP Collaboration Campaign
2026 • Videographer & Video Editor
Overview
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Torch's first collaboration with Mobile Suit Gundam, developed to bring the iconic mecha franchise into Torch's visual language while connecting with its existing fan community.

Working within Torch's creative direction, I handled the visual execution across the campaign's key video deliverables, from teaser films and the main launch film to social content and supporting campaign assets.

My role covered cinematography, editing, and color grading, with a focus on building a cinematic visual language that felt industrial, atmospheric, and consistent across different production setups and formats.

Duration 2 Months
Industry Fashion / Retail
Reimagining Gundam
for the fans who
grew up with it.
The Challenge
[01]
Maintaining a Consistent Visual Language

The campaign needed to feel cohesive across multiple shoots, formats, and deliverables, despite differences in lighting, setups, and production conditions.

[02]
Working With Production Constraints

Limited setups, changing conditions, and tight production timelines meant the visual approach had to remain flexible throughout the shoot rather than relying on a fixed setup.

[03]
Making the Collaboration Feel Authentic

Gundam already carries a strong visual identity and an established fan culture. The challenge was to reference that world without letting the IP overpower Torch's own design language.

Creative Approach

The visual treatment was developed around muted industrial tones, restrained contrast, and subtle retro-sci-fi texture. The grade was built to give the campaign a distinct atmosphere while remaining flexible enough to work across footage captured in different setups.

The production environment varied throughout the shoot, with changing lighting conditions, tight schedules, and limited opportunities for reshoots.

Rather than forcing every shot into an identical treatment, the grade was adapted to preserve the character of each setup while bringing the footage into a cohesive visual language.

Graded Video Frame
RAW Video Frame
Before
After
DRAG
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The campaign revealed the collaboration gradually rather than putting the product at the center from the beginning. Silhouettes, fragmented details, and slower pacing created anticipation first, allowing recognition and nostalgia to build before the full collaboration was revealed.

Alongside the teasers, I also produced Behind the Design, a storytelling piece walking through the creative direction and design process itself. It let the audience see how the collaboration came together, not just the finished product.

Selected Outputs

Official Launch Campaign

The main launch campaign presenting the Torch x Gundam collaboration and its Batch 1 collection.

View on Instagram
22.6K Views
346 Likes
47 Comments
69 Shares
21 Saves
40 Repost

Teaser 1: Collaboration Reveal

A cinematic teaser introducing the Torch x Mobile Suit Gundam collaboration through minimal and suspense-driven visuals.

View on Instagram
340K Views
22K Likes
450 Comments
1.2K Shares
3.1K Saves
40 Repost

Teaser 2: Silhouette Reveal

A cinematic silhouette teaser designed to build anticipation around the Torch x Gundam collaboration before the official product reveal.

View on Instagram
280K Views
18K Likes
320 Comments
800 Shares
2.5K Saves
40 Repost

Behind the Design Story

A behind-the-scenes campaign piece exploring the creative direction, design process, and collaborative vision behind the Torch x Mobile Suit Gundam collection.

View on Instagram
317K Views
3,354 Likes
166 Comments
645 Shares
234 Saves
261 Repost

The Impact

Reach here was helped by the Gundam IP's built-in audience. The number worth paying attention to is the interaction volume: how many people actually engaged once they landed, not just how many saw it.

1.82M
IG Organic Views
Total organic Instagram views across the campaign, boosted by the built-in reach of the Gundam IP collaboration.
4.7K+
Organic Interactions
Likes, comments, shares, and saves across the campaign: a stronger signal of genuine engagement than raw reach.
317K
Views on "Behind the Design"
The behind-the-scenes storytelling piece outperformed the official launch film on saves and reposts relative to its view count, a sign the craft, not just the IP, held attention.

Process & Craft

Shooting Teaser Video
Production Setup
Editing Process
Color Grading
Editing Process
Shooting Using Green Screen
Shooting in Studio
Shooting in Studio

"As a videographer and editor, Dimas was highly collaborative throughout the project. He quickly understood the creative direction, was easy to guide, and consistently brought a clear vision to the final output.

What stood out most was his initiative and creative taste, often coming up with ideas and concepts before they were even requested."

Aldo Bangga Permana, Branding Creative Lead at Torch Torch logo
Aldo Bangga Permana Branding Creative Lead, Torch Translated from Indonesian
Key Insights

Process Can Be Part of the Story

The strongest-performing piece was not the main announcement, but Behind the Design, which reached 317K views. The result suggested that the audience had an interest in seeing how the collaboration came together, not only in seeing the final product.

Authenticity Comes From the Details

The Gundam identity did not need to be reproduced literally. Color, pacing, atmosphere, and visual references were enough to create a connection to the franchise while keeping the work within Torch's visual world.

Adaptation Is Part of the Craft

Different shooting conditions naturally produced different-looking footage. The goal was not to make every setup identical, but to use production and post-production decisions to make the final campaign feel like one cohesive body of work.

Credits

Strategic & Creative Direction

Production Management

Narrative & Storytelling

  • Ikhsan (Branding Storyteller)
  • Ranna (Fulfillment Storyteller)

Post-Production & Technical Execution

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