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SYSTEM CHECK
FETCHING CASE STUDY

TORCH × GUNDAM

IP Collaboration Campaign
2026 • Videographer & Video Editor
Overview
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Torch's first collaboration with Mobile Suit Gundam aimed to translate one of the world's most iconic mecha franchises into a campaign that resonated with adult fans. Working from Torch's creative direction, I led the visual execution across the campaign's key deliverables, including the launch film, teaser videos, social content, e-commerce assets, and paid advertisements.

My role focused on cinematography, editing, and color grading, crafting a visual language that felt authentic to the Gundam universe while remaining true to Torch's design language.

Duration 2 Months
Industry Fashion / Retail
"Translating the Torch x Gundam collaboration into a cinematic visual experience for the Gundam community."
The Challenge
[01]
Maintaining Cinematic Quality

Delivering polished cinematic visuals while working within tight production timelines and social media formats.

[02]
Adapting During Production

Handling unpredictable shooting conditions, limited setups, and fast-paced production needs without sacrificing visual consistency.

[03]
Earning Trust With an Audience That Notices When It's Fake

For the Gundam community, authenticity mattered more than spectacle. Every visual decision had to support the world they recognized, not just the collaboration they expected.

The Solution

[01]

Cinematic Visual Execution

Instead of exaggerating the collaboration, the grade relied on industrial tones, retro sci-fi textures, and restrained contrast to make it feel naturally at home in the Gundam universe.

Graded Video Frame
RAW Video Frame
BEFORE
AFTER
DRAG
[02]

Teaser-Driven Narrative Structure

Edited and structured teaser assets around silhouettes, fragmented visuals, and slower pacing to support the campaign rollout and build anticipation before launch.

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Community-Oriented Storytelling

Visual storytelling and pacing were designed to emphasize nostalgia, atmosphere, and emotional familiarity associated with the Gundam universe rather than relying solely on product-focused messaging.

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Campaign Outputs

Official Launch Campaign

The main launch campaign presenting the Torch x Gundam collaboration and its Batch 1 collection.

View on Instagram
22.6K Views
346 Likes
47 Comments
69 Shares
21 Saves
40 Repost
Widest Reach

Teaser 1: Collaboration Reveal

A cinematic teaser introducing the Torch x Mobile Suit Gundam collaboration through minimal and suspense-driven visuals.

View on Instagram
340K Views
22K Likes
450 Comments
1.2K Shares
3.1K Saves
40 Repost
Highest Engagement

Teaser 2: Silhouette Reveal

A cinematic silhouette teaser designed to build anticipation around the Torch x Gundam collaboration before the official product reveal.

View on Instagram
280K Views
18K Likes
320 Comments
800 Shares
2.5K Saves
40 Repost

Behind the Design Story

A behind-the-scenes campaign piece exploring the creative direction, design process, and collaborative vision behind the Torch x Mobile Suit Gundam collection.

View on Instagram
317K Views
3,354 Likes
166 Comments
645 Shares
234 Saves
261 Repost

The Impact

Reach here was helped by the Gundam IP's built-in audience. The number worth paying attention to is the interaction volume: how many people actually engaged once they landed, not just how many saw it.

1.82M
IG Organic Views
Total organic Instagram views across the campaign, boosted by the built-in reach of the Gundam IP collaboration.
4.7K+
Organic Interactions
Likes, comments, shares, and saves across the campaign: a stronger signal of genuine engagement than raw reach.
317K
Views on "Behind the Design"
The behind-the-scenes storytelling piece outperformed the official launch film on saves and reposts relative to its view count, a sign the craft, not just the IP, held attention.

Process & Craft

Shooting Teaser Video
Production Setup
Editing Process
Color Grading
Editing Process
Shooting Using Green Screen
Shooting in Studio
Shooting in Studio

"As a videographer and editor, Dimas was highly collaborative throughout the project. He quickly understood the creative direction, was easy to guide, and consistently brought a clear vision to the final output.

What stood out most was his initiative and creative taste, often coming up with ideas and concepts before they were even requested."

Aldo Bangga Permana, Branding Creative Lead at Torch Torch logo
Aldo Bangga Permana Branding Creative Lead, Torch Translated from Indonesian
Key Insights

Process sometimes outperforms the reveal.

The official launch film introduced the collaboration, but Behind the Design reached significantly more people. For this audience, seeing how the collaboration came together proved more engaging than the announcement itself.

A collaboration earns trust through execution.

Anyone can license an iconic IP. What made the campaign feel genuinely Gundam wasn't the logo alone, but the visual language behind it. Color, pacing, and atmosphere were what made the collaboration feel authentic to the community.

Adaptation is part of the craft.

Changing lighting conditions, limited setups, and a fast production schedule meant every shoot looked different by default. The challenge wasn't avoiding those constraints, but adapting during production and using post-production to make the final campaign feel like it was captured as one cohesive body of work.

Credits

Strategic & Creative Direction

Production Management

Narrative & Storytelling

  • Ikhsan (Branding Storyteller)
  • Ranna (Fullfilment Storyteller)

Post-Production & Technical Execution

Inspired by the impact of Torch × Gundam?

Let’s create cinematic storytelling that turns collaborations into experiences.

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